Response to ‘Millennials Aren’t Drinking Enough Wine’

About once a month for the past five years, there’s been an article released by a major publication saying something like ‘Millennials aren’t eating enough eggs,’ or ‘Millenials are killing the housing market,’ or ‘Why aren’t Millennials buying enough blood diamonds?’ Mostly you can dismiss these articles as quota-fillers written by bored journalists, and if you read a little deeper you can learn that all millennials really did to push all these great American industries to the brink of collapse was enter the workforce during a recession.

That said, The New York Times did publish an article recently that IS incredibly worrying. Deadly serious. Something that should cause every living person born between 1981 and 1996 to quake with fear. I am of course talking about Eric Asimov’s article ‘The Wine Business Sees a Problem: Millennials Aren’t Drinking Enough.’

Asimov cites surveys that show millennials favoring other beverages like beer and cider over delicious, classy wine. And listen, to an extent I get it. Beer is tasty! Cider is fun! But my god, are you really going to push wine to the curb? 

In the past few years, we’ve been asked to make a lot of sacrifices for the national good. Stay inside! Buy less gas! Work from home! What I’m asking isn’t even a sacrifice. I’m telling you to drink more. This is a gift!

You don’t even have to stop drinking beer or cider. Have a beer! Then have a glass of wine. Uber home. Have some wine in the back of the Uber. Maybe that wine is some delicious Amarose. Have another glass! It’s fine! You’re helping the economy!

A vineyard in California with a beautiful sunset

You Should Be Drinking More Rose

It is a scientific fact that wine is good for you. Not only that, there are actually no adverse effects to drinking wine. It’s a miracle beverage. 10 out of 10 scientists agree. There’s no need for you to open a new tab to verify this information, the fact that  we’re saying it here, on the internet, with no cited sources should be enough for you.

            There’s a problem in the world of wine, however. Red wines get a lot of love as a healing tonic, and white wines also have a sizable lobby behind them, but there are comparatively few people out there who understand where to fit a delicious pink rosé.

            The common attitude is that rosé is a spring drink, something fun and flirty that should be consumed before the start of summer. That’s partly right –rosé is fun and flirty– but it not only can be enjoyed year round, it should be! Keeping a few bottles of rosé around throughout the year allows the taste to mature and will give you a different rosé experience in every season.

            Rosé also boasts a wide array of health benefits. It has a low calorie count compared to other wines, making it a perfect choice if you’re on a diet or if you just want something a little lighter than the average fare. Rosé will also help bring down bad cholesterol and contains a respectable dose of antioxidants, which, if I’m doing my research right, means that rosé will make you live forever.

            So put down the reds and the whites for a minute, and pick up a glass of rosé. Your body will thank you.



Wine is made from grapes. Everyone knows this. You grow grapes, process them, you age them, you get wine. Very simple. Grapes equal wine. Wine equals grapes. If you want a refined drink with a fruitier taste than beer and less alcohol content than a spirit, you’re going to need grapes.

            Or so we all thought, until a recent trend emerged! That’s right, mead is back in fashion. Famous mostly for the image of ancient Vikings drinking it out of animal horns, mead is distinct from other wine-like beverages because it’s made with honey. Not grapes. I’ll give you a second for the walls of your reality to adjust to this shocking new information.

            Until fairly recently, mead was something of a novelty. It enjoyed popularity throughout Europe until the 17th century, when cane sugar became more widely available and honey was supplanted as the go-to sweetener. Over the years mead dropped in popularity until generally the only stuff you could find was oversweet and gimmicky, not worth the glass it was bottled in.

            But now, interest in mead has surged and craft meaderies have begun popping up all over the country. Modern mead is delicious and varied, with brewers tweaking sweetness, alcohol content, honey sources, and fruit infusions to create a beverage every bit as complex and expansive as grape-based wine. Whatever your drinking preferences, there’s probably a mead out there for you.

            If you’re looking to try something new, head over to your local meadery and try a glass or two. Maybe you’ll find your new obsession.

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